Our Process
How a Nembario engagement runs
Most clients ask the same thing before they hire anyone: what does this look like week to week, and what will you need from me? Here is the sequence we run, from the first call through launch and the review that follows it.
Timelines move with scope. The shape does not. We agree on structure before we build, we work in visible milestones, and you are never waiting on a black box.
One field, read top to bottom. Every step below carries what happens, who leads it, and what we need from your side before the next one starts.
Scope
Read on the first call
Structure
Signed off before build
Feedback
At named milestones
Launch
Scheduled, then watched
The whole engagement
Eight steps, one intake path
This is the standing order of work on every project. What changes between clients is depth, not sequence. Read it as a checklist for judging fit: if any step looks like more process than your firm wants, we are probably not the right studio for the project.
The first call
Thirty minutes, no deck, no pitch
We ask what your firm does, who you want more of, and what currently happens when someone reaches out. You get a straight read on whether we are a fit and which service track applies to the project.
If we are not the right studio for the work, you will hear it on this call. If the timing is wrong, we will say that too. The goal is a fast, honest read for both sides, not a long nurturing sequence.
The call is the whole scoping conversation. Bring whoever handles client intake; questions land better when the person fielding inquiries is on the line.
Diagnosis and written read
Name the problem before building anything
If we move forward, the first paid step is a diagnosis. We read your current pages, trace your inquiry flow end to end, and go through the real messages you receive. Then we write up where serious prospects are dropping out and what the biggest conversion problem actually is.
The document is short and blunt. It names the problem in plain terms, with evidence pulled from your own pages and inbox rather than a generic checklist. Clients often tell us this step alone changes how they think about the site, which is why it comes before any design work.
What we read
- Your current pages, read the way a stranger reads them
- The full path from first visit to first reply
- Actual inquiries, including the ones that went nowhere
- Where the drop-off happens and why it happens there
You keep the written read whether or not the project continues.
Structure before production
The step most agencies skip
Once the problem is named, we agree on the page structure: the audience, the single primary action, the order of the arguments, and where trust signals sit. We do this in writing, and you sign off before any design or copy production begins.
The audience
One reader, described precisely. Not a market segment you can name in one word.
The primary action
The one thing a visitor should do. Every other link on the page supports it.
The argument order
Which claims come first, and which ones only make sense once the earlier ones land.
Trust placement
Where evidence sits so it answers a doubt at the moment the doubt shows up.
This is the step that keeps the rest of the project calm. When structure is vague, design becomes guesswork and every review meeting turns into a debate about taste. Agreeing on the skeleton first removes that argument entirely.
Build and copy
Copy and layout are one decision
With the outline fixed, we produce the page. Copy and layout develop together, because a headline and its placement are the same decision.
If we are working in Webflow or Framer, we build in the actual environment rather than a static mockup, so what you review is what you will publish. You see work in progress at defined milestones, not one big reveal. Feedback rounds are structured so changes stay focused on the goal rather than accumulating into a redesign.
Intake wiring and testing
Everything behind the page
In parallel with the build, we set up everything that runs after a visitor clicks. Small failures here quietly cost real leads, so this step gets tested the way a visitor would experience it, not the way the settings panel describes it.
Then we test it. We submit our own inquiries, walk the full path, and check that the confirmation and routing behave the way a real visitor would experience them. If the path from inquiry to signed agreement matters to your client's confidence, tools like Bonsai handle it in one place.
Launch
A scheduled event, not a surprise
We confirm the page, the forms, the redirects, and the tracking before anything goes live, then publish and watch the first days of traffic closely. Launch day is agreed on our calendar like any other appointment.
You get a short handover at the end: what changed, how the intake flow works, and what to watch in the first quarter. If your team will maintain the page, we walk them through the editing environment so they can update copy without breaking the structure.
Checked before we publish
- Every page and every link on the primary path
- Forms, confirmations, and where each one lands
- Redirects from your old pages to the new ones
- Tracking in place so the first days are readable
After the first thirty days
Read what real traffic says
Once the page has real traffic, we look at what it is telling us. Where visitors leave, which inquiries are worth the time, and whether the primary action is doing its job. This review is short and factual, based on your own numbers rather than industry benchmarks we cannot verify.
If there is a clear next test, we name it. If the page is performing steadily, we will say that too and leave it alone. Not every month needs a project.
Where visitors leave
Named from your own analytics, not a generic funnel diagram.
Which inquiries count
Sorted by whether they match the clients you actually want more of.
Whether the action works
One clear next test if the numbers point somewhere useful.
What we need from you
Four things make a project run smoothly
A named point of contact who can make decisions. Access to your current site and analytics. Honest answers about how inquiries get handled today, including the ones that slip through. And a willingness to cut content you like if it is not serving the reader.
The projects that go smoothly share one trait: the client shows up to milestone reviews prepared and gives clear feedback. Vague feedback stretches timelines more than any technical issue we have run into.
Where to go next
If the sequence above fits how your firm works, the first call is the fastest way to find out whether the project is worth starting now.
Studio hours: Monday to Friday, 9:00 AM – 6:00 PM Eastern Time. We reply to inquiries in the order they arrive.
Questions before the first call
Fit, timing, and what you owe us
Straight answers to the things clients ask on the call.
How long does the whole engagement take? Open
It moves with scope, not with the process itself. The first call happens within the week. The diagnosis and written read follow once you decide to move forward. Structure, build, and intake wiring run in defined milestones you sign off as we go. Launch is scheduled rather than rushed, and the first review lands about thirty days after traffic starts.
What if we already have a site? Open
Good. Most of our work starts from an existing site and an existing inquiry flow. The diagnosis reads what you have rather than what you should have wanted, and the structure step may keep more of your current pages than you expect. We build in the environment you will keep maintaining, so nothing has to be thrown away just to look new.
Who actually does the work? Open
The same small team that takes your first call stays on the project through launch and the review after it. Copy and layout are handled together by two people rather than thrown over a wall between departments, which is partly why milestones move at a steady pace.
What if we only want part of this? Open
That is a normal starting point. Some clients begin with the diagnosis alone and take it to their own designer; others ask us to scope structure and build without the post-launch review. We will name what changes when a step is dropped, including what we would no longer be able to tell you at the end.
Do you work with firms outside the United States? Open
Yes, as long as the working hours overlap enough for milestone reviews. Our studio runs Monday to Friday, 9:00 AM to 6:00 PM Eastern Time, and we schedule the calls that matter inside that window. If the overlap is tight, we will say so on the first call rather than halfway through a build.
Start the sequence
The first call is the whole commitment
Thirty minutes, no deck, no pitch, and a straight read on whether we are the right studio for the project. If the timing is wrong we will tell you that as well, and you can come back when it is not.
Reach the studio
- 1450 Market Street, Suite 300, San Francisco, CA 94103
- +1 415-529-1563
- [email protected]
- Monday to Friday, 9:00 AM – 6:00 PM Eastern Time